SUCCESSFUL CASE STUDIES

Since the launch of Dial a Dog Wash franchise 3 years ago, Andy and Helen James have now sold over 120 franchises, including a Master Licence in Northern Ireland, and rapid European expansion. At the last national conference, the franchisees all showed their satisfaction at having bought a Dial a Dog Wash franchise. They have regular, cash paying customers, repeat business and some very clean and happy dogs! Several franchisees now have multi-van operations and one franchisee has publicly declared he will be the first £1,000,000 mobile dog washing business. We set up the franchise opportunity, the Legal Agreement, the marketing materials, and produced the Operations Manual. In the early days recruitment of franchisees was a challenge, as at each initial meeting Andy had to wash the same dog (who was getting a bit upset I can tell you!) To solve the problem and to really put the sizzle into selling Dial a Dog Wash franchises, we planned and organised a DVD – “A day in the life of a Dial a Dog Wash Franchisee”. We supervised and produced the filming and editing, as well as conducting interviews with satisfied customers. Later we filmed franchisees at the national conference. This DVD has proved a tremendous success, and demonstrates our ability to create powerful and effective marketing tools to help franchisors attract suitable franchisees to their business.